7 Digital Marketing Strategies During COVID-19 For New Startups

Digital Marketing, Marketing, Social Media

Having a new business startup, whether it’s online or offline is one thing, but being a startup during a pandemic is a whole other can of worms. Implementing digital marketing strategies for your online business startup helps push your company forward into this new digital age. Pivoting online is one of the best ways your business can stay ahead of the curve especially right now. Whether you’re looking to start an online business or if you’ve already started one, these 7 creative digital marketing strategies will help your company make sales during COVID-19.

Create an immersive, beautifully designed website

Your main goal as an online business startup is to create a website, but not just any website will do. The website for your business needs to reflect your company’s values, personality, and overall beliefs. Are you a quirky, fun brand that sells pet products or does your business have a serious, professional tone selling real estate? First, think of how you’d like consumers to perceive your brand and then maybe hire a designer (if funds allow) to create a website that gives consumers insight into who your company is. If you can’t hire a website designer, you should be able to use pre-made templates through GoDaddy, WordPress, and more that will provide consistent and beautiful designs (or feel free to contact me and see how I came up with this website for under US $500). Make sure that the logo, colours, messaging, tone, and images accurately reflect your company. Information pertaining your product/ services should be easy to find, content must be engaging, aesthetic and design has to be pleasing. Your ideal customer should leave your website knowing exactly who you are, what you sell, and why you do what you do.

Become a social media expert

Social media is already a MEGA TOOL that every business should utilize to connect and sell to its audience. But now that a large majority of the population is stuck at home, working remotely, and attending an online course, social media usage has increased like never before. If you’re an online business startup, then you need to map out a social media strategy that will get your company recognition. Now is the time to become a social media guru because it could be what sets you apart from your competitors and brings consumers to your website. Humanize your brand and converse with your followers using your brand voice. People want to connect and know who they’re talking to and your brand needs to be able to convey that through messaging and social posts.


Add online tools to keep your customers engaged

A lot of people are experiencing boredom due to the social isolation the pandemic has caused. There is an increased need for online experiences so people can stay engaged and connected all from the safety of their homes. Consider hosting a monthly webinar (it can be as easy as using Zoom), where you teach your customers something valuable that relates to your industry/business. Not only will this establish you as a credible thought leader, but also it validates your business and can bring in more business.

Invest in PPC (Pay-per-click) Advertising

First of all, if you don’t know what PPC means, here’s an article from WordStream, which can get you find out more. PPC ads are one of the best-paid solutions to bring more business to your website. However, PPC has grown to be a significant solution to gaining more business during COVID-19. This is because more people are online due to situational circumstances. Investing in Facebook ads, Google ads, and others is a great way to get more clients and customers. Also, have you noticed Instagram is becoming the new e-commerce platform these days?

Consider getting into influencer marketing (or micro-influencer) marketing?

As an online business startup, it’s crucial to get your business attention online. One of the easiest ways to do this is to hire influencers or micro-influencers to promote your product or service. Influencers are paid advertisers who use human-based approaches to connect to their followers in order to tell them about new products and services. Consider researching influencers that are related to your industry. For example, if you’re a makeup seller, then you’ll want to find online beauty gurus and makeup artist influencers to promote your products. Always choose influencers that would be your ideal target audience because their seal of approval for your product/service can bring in sales.

Try to go viral

Video consumption is at an all-time high and now is the best time for your brand to go viral. Gen Z and Millennials have dominated spaces like TikTok or Douyin, and will always look for the next greatest hit. Brands have begun to take notice and are starting to make outlandish, informative, and hilarious videos to bring attention to their company. Think of ways on how you can make your company stand out against your competitors by going viral!


Pivoting online is crucial for businesses right now. As an online business startup, you already have the advantage since your company is online. These digital marketing strategies should not only grow your customer base but also they will increase overall engagement and sales. Do you need help growing your online business startup? Get in touch to learn about how I can help you integrate these digital marketing strategies into your business model!


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