3 New Social Platform Features You Need To Know About Before 2020 Ends (updated on Dec. 30th, 2020)
There’s always something new in the social media world!! As we’re coming towards end of 2020, a few social platforms have launched some feature upgrades, which could prove important for the year ahead in 2021. Moreover, what’s minor to a person or business could be a major game changer to someone else. As part of my ongoing effort to provide latest social media news & insights, I’d like to share the following 3 updates on 3 major platforms:
1. Using LinkedIn Stories to Promote Your Business
You can probably guess that the “Stories” feature on LinkedIn is similar to the same feature on Instagram, where users can share images or videos that last for just 24 hours. Here’s ablog post written by Pete Davis, LinkedIn’s Senior Director of Product Management, where he mentioned that this new feature will be great for encouraging more conversations on the platform. Furthermore, companies can share real-time updates, host live Q&A sessions with users, and share product announcements or new features.
2. Google Launches Updated Google Analytics, Including Improved Reporting and Data Tracking Options
One of the new features I like is the ability to predict rising demands due to new customer needs. Google Analytics can now provide new ways to monitor and track key data trends and alert marketers and business owners to new opportunities. You can read all about it on Google’s bloghere and but the future of Analytics will be all about connecting the dots for you & your businesses and provide more valuable insights to your websites.
3. Facebook Shops Introduces Discount Feature
Facebook hadannouncedback in October 2020 that they’re adding several new ad tools to help retailers make the most of the holiday season for 2020. If you’re a Facebook Shop owner, you can now offer discounts and deals to your potential buyers and customers, once they’re at your digital storefront. Nevertheless, if it becomes a success in the U.S, this functionality could be available worldwide by 2021. If you want to see how you can create a discount offer on Facebook later when this features is available in Asia or wherever you are, the linkheremay be able to give you some tips & tricks. Learn more about setting up discounts using the Facebook Commerce Manager here. That’s all I have for you today! Happy Halloween everyone!! Feel free to Contact Me if you have any social media or digital marketing related questions.
Having a new business startup, whether it’s online or offline is one thing, but being a startup during a pandemic is a whole other can of worms. Implementing digital marketing strategies for your online business startup helps push your company forward into this new digital age. Pivoting online is one of the best ways your business can stay ahead of the curve especially right now. Whether you’re looking to start an online business or if you’ve already started one, these 7 creative digital marketing strategies will help your company make sales during COVID-19.
Create an immersive, beautifully designed website
Your main goal as an online business startup is to create a website, but not just any website will do. The website for your business needs to reflect your company’s values, personality, and overall beliefs. Are you a quirky, fun brand that sells pet products or does your business have a serious, professional tone selling real estate? First, think of how you’d like consumers to perceive your brand and then maybe hire a designer (if funds allow) to create a website that gives consumers insight into who your company is. If you can’t hire a website designer, you should be able to use pre-made templates through GoDaddy, WordPress, and more that will provide consistent and beautiful designs (or feel free to contact me and see how I came up with this website for under US $500). Make sure that the logo, colours, messaging, tone, and images accurately reflect your company. Information pertaining your product/ services should be easy to find, content must be engaging, aesthetic and design has to be pleasing. Your ideal customer should leave your website knowing exactly who you are, what you sell, and why you do what you do.
Become a social media expert
Social media is already a MEGA TOOL that every business should utilize to connect and sell to its audience. But now that a large majority of the population is stuck at home, working remotely, and attending an online course, social media usage has increased like never before. If you’re an online business startup, then you need to map out a social media strategy that will get your company recognition. Now is the time to become a social media guru because it could be what sets you apart from your competitors and brings consumers to your website. Humanize your brand and converse with your followers using your brand voice. People want to connect and know who they’re talking to and your brand needs to be able to convey that through messaging and social posts.
Add online tools to keep your customers engaged
A lot of people are experiencing boredom due to the social isolation the pandemic has caused. There is an increased need for online experiences so people can stay engaged and connected all from the safety of their homes. Consider hosting a monthly webinar (it can be as easy as using Zoom), where you teach your customers something valuable that relates to your industry/business. Not only will this establish you as a credible thought leader, but also it validates your business and can bring in more business.
Invest in PPC (Pay-per-click) Advertising
First of all, if you don’t know what PPC means, here’s an article from WordStream, which can get you find out more. PPC ads are one of the best-paid solutions to bring more business to your website. However, PPC has grown to be a significant solution to gaining more business during COVID-19. This is because more people are online due to situational circumstances. Investing in Facebook ads, Google ads, and others is a great way to get more clients and customers. Also, have you noticed Instagram is becoming the new e-commerce platform these days?
Consider getting into influencer marketing (or micro-influencer) marketing?
As an online business startup, it’s crucial to get your business attention online. One of the easiest ways to do this is to hire influencers or micro-influencers to promote your product or service. Influencers are paid advertisers who use human-based approaches to connect to their followers in order to tell them about new products and services. Consider researching influencers that are related to your industry. For example, if you’re a makeup seller, then you’ll want to find online beauty gurus and makeup artist influencers to promote your products. Always choose influencers that would be your ideal target audience because their seal of approval for your product/service can bring in sales.
Try to go viral
Video consumption is at an all-time high and now is the best time for your brand to go viral. Gen Z and Millennials have dominated spaces like TikTok or Douyin, and will always look for the next greatest hit. Brands have begun to take notice and are starting to make outlandish, informative, and hilarious videos to bring attention to their company. Think of ways on how you can make your company stand out against your competitors by going viral!
Pivoting online is crucial for businesses right now. As an online business startup, you already have the advantage since your company is online. These digital marketing strategies should not only grow your customer base but also they will increase overall engagement and sales. Do you need help growing your online business startup? Get in touch to learn about how I can help you integrate these digital marketing strategies into your business model!
I cannot believe we’re almost in October 2020 already!! When looking back at the year, there has already been so many memories flooding our minds. From the hard and trying times of COVID-19, which is new for everyone, to the transformational moments that shifted our lives into the new normal. One thing for sure, face masks, hand sanitizers, the toilet paper shortage saga and no hugging your close friends during “SD” (aka social distancing) were probably on your top ten most memorable things. Mental and physical wellness has been at a bigger play for our lives during this pandemic too.
For some of us being in the travel or hospitality industry, we’ve probably shifted into the solopreneur/ entrepreneur arena after being forced to choose between staying furloughed or leaving behind our jobs until things get better. It is hard to keep a sound mind and spirit as we tread unfamiliar territory with an unknown future. As anxiety and stress are at an all-time high, practicing self-care has been an all-time low.
While under normal circumstances, we would be able to go out for dinners with large groups of friends, grab some drinks, go to the gym or get pampered at spas. Yet, how do we navigate alternatives until our lives get back to yesteryears? I’ve created a custom self-care routine for everyday without compromise. I hope to inspire some of you out there who are working on your own projects or as a solopreneur/ entrepreneur 🙂 .
Here are my 5 self-care tips for the solopreneur during the pandemic to keeping a sound mind:
1. Become friends with breakfast and don’t get “H A N G R Y”.
There are so many saying that breakfast isn’t a big deal whether you eat it or not (ever heard of the 10 or 12 hour fasting? Or the 8 hour eating window / 16/8 intermittent fasting?). There are more benefits to breakfast than you may know, and those benefits can help you during this pandemic. The purpose of breakfast is to well, break your body’s fasting from recharging itself overnight. Essentially, breakfast was made to jumpstart your day AND your metabolism! By our metabolism increasing, we can burn more calories throughout the day. Having breakfast in the morning also gives our bodies the nutrition it needs, to place us in a better mood with less anxiety. And honestly, who wants to talk to a “HANGRY” person when they start their days?
2. Establish a morning routine.
Since WFH started back in February for me and now I’m out of my 9-5 job, establishing a morning routine gets me feeling more energized and ready to get work done! This includes making my Starbucks Cappuccino from my Dolce Gusto machine and turning on my TV or music before working on Digital Ella. What type of music to do you listen to while getting ready? Here are some Spotify playlists that could brighten up your mood – Upbeat Morning by Popsugar or Get Turnt, RapCaviar by Spotify may get you go lit.
If you’re like me where you need some discipline in your life and felt like your life is not really in order since WFH, or as a solopreneur, chances are you probably want a morning routine to get your day going and decrease stress. If you have a great morning routine you’d love to share, please comment below.
3. Get fresh & dressed up
I know this tip may seem so obvious but ever since the pandemic started, it caused many people to live a full-time virtual life, people are showing up in their pajamas (by the way, have you watched the Apple commercial about WFH? If you haven’t, you’ve GOT to watch this!) This may seem the most comfortable, just know your mood, personality, and persona, is directly connected with how you prepare yourself in the morning.
4. Set goals and try to stick to your task list.
By creating a set your goals and create weekly task list, you can really focus on what needs to get done & prioritize the most important tasks. Too many times, our focuses had been taking away by text message or email alerts, or other important things in like family matters you may need to deal with in an instant. Nevertheless, setting your daily goals and breaking them out into multiple tasks is that you’ll have fewer decisions to make throughout your day. I’ve got some weekly planning templates you can download here.
Did you know that our decision-making ability is a depletable resource? Moreover, when we have drained from our internal resources, we enter decision fatigue. Take some time out to think through what works best for YOU and go with your gut feeling. I know this may sound a bit obvious but an attempt to limit the number of decisions we make throughout our day, is probably also a form of self-care.
5. Be patient and kind to yourself.
Being patient and kind to oneself is one of the most vital forms of self-care, but is often forgotten. This COVID-19 pandemic has struck the nerve of everyone in some way. This is new to all of us and we will plan and prep but forget and mess up. Things will not turn out to be exactly the way we’d want and probably get a massive dose of imposter syndrome. As all of us are treading through 2020, let’s stay grounded, diligent, consistent, forgiving, and kind toward ourselves. The key to self-care for us, solopreneurs during a pandemic is overcoming our fight within. Feel free to holla back if you have other tips!! Stay safe everyone! Xoxo