How to Run Your Own Business Like A #Boss!

How to Run Your Own Business Like A #Boss!

On Furlough, Taking a Career Break or in Between Jobs Due to the Pandemic?

We can all agree that the impact of COVID-19 is not only affecting our health but also our livelihoods. If you’ve recently been affected due to the pandemic, know that you’re not alone and this isn’t a dead end. During times like these, it may be easy to take comfort in giving up; however, now is the time to focus on your goals and learn how to run your own business.

While transitioning from a 9 to 5 lifestyle to being a solopreneur isn’t a walk in the park, it can be a steady source of financial income if you put an effective action plan in place. If you’re either in between jobs or on furlough due to this pandemic in 2020, this article will provide you with tips and tricks you can utilize to take control of your life in order to learn how to run your own business.

Tip 1: Create a Strategy Map

After deciding what you’d like to achieve and how you’d want to run your own business, you’ll need to think about what kind of company you’d like to start. Spend some time reflecting on how you want to run your business and create a strategy map outlining the steps you’ll need to take to make your vision a reality.

This strategy map should contain what channels you’re going to implement to start gaining clients and recognition. Do you plan to use social channels, a blog, or a website or all of the above? How do you plan on getting clients? How much money do you need to effectively start these channels, and how many clients do you need to have before you feel financially stable? Having an action plan in place will make all the difference when you’ve lost your job because it gives you a goal and a clear path you need to take to reach it.


Tip 2: Decide If Your Business Will Be Online or Not

If you’ve decided that you want your own business, you’ll need to determine if you want to run your business completely online or if you’d like an in-person store. If you don’t have the finances to open up your own store, then consider creating an eCommerce store and running your business online. This is an effective, cheap way to get business without having to spend ridiculous amounts of money on rent especially if you’re just starting out. Minimize your risk by starting your business online and then if business starts to pick up, then consider opening up a store if you believe it will boost profits.


Tip 3: Start Implementing Your Channels

Now that you’ve decided which channels you’d like to use to promote and run your business, it’s time to start creating. When setting up your website and social channels, make sure they authentically represent you and give your customers insight into who you are and what you’re selling. These channels are going to be the foundation on which your business will be built, so it’s best to put forth your best effort when implementing them. Do your best to engage with your target audience online and tell your friends and family to share the news of your new business to bring in clients.


Tip 4: Monetize Your Channels

After setting up your channels, you’ll need to figure out ways to monetize them so you can start making money. If you’re using social media, consider using Facebook Paid Ads to bring more attention to your business. Every channel that you use for your business should have a way to attract customers and make sales. If you have a daily blog, make sure to include Call-To-Actions (CTAs) that will make people want to purchase your goods and/or services. Once you’ve begun to make some serious income, then losing your job will become less scary and you’ll have a better handle on how to run your own business.


Tip 6: Consider Getting Help

Learning how to run your own business by yourself can be a daunting task. If you have the funds to hire one or two people to help with your website design or talking with clients, then it’s best to do so to alleviate the stress on your plate. Losing your job is one thing, but running your own business is a whole other stressful task. You don’t have to do this alone. If you don’t have the funds to hire a small staff, consider asking friends or family for help with small tasks that could help lessen the burden.

If things on the career front has changed for you this year, I hope these tips can help you get back on your feet and come back more empowered than ever before. If you need help with social media management, then contact me for a consultation so we can put together an action plan to help kickstart your business. 

Beauty Industry Pioneering the “New Normal” in B2B Digital Marketing

Beauty Industry Pioneering the “New Normal” in B2B Digital Marketing

 The Beauty Industry Pioneering the “New Normal” in B2B Digital Marketing

2020’s struggles have redefined our global economy since the pandemic started back in March. Due to the shutdowns and various stay-at-home orders, businesses had to rediscover a more adaptive way to get their products in front of their customers. Regardless of whether those customers were driven by B2B or B2C, social media and content marketing has become the primary candidate to get the job done! One industry that has been doing well in the digital marketing arena is the beauty industry.

Not only has the beauty industry been doing it well, its marketing strategies have also become the #1 resource to study for B2B Digital Marketing in general. Why is that? The beauty industry previously thrived on more traditional marketing, or through trade shows as well as major fashion and beauty events; all of which experienced a 100% disruptive shut down due to the global pandemic. B2B companies have upgraded and leverage digital marketing as their primary contender in this financial-economic fight within the beauty industry. These strategies have adopted as the “new normal” in how all businesses should market themselves in this current state of economy.


What B2B digital marketing strategies are used within the beauty industries?


The focus of B2B marketing, in general, is more logistic rather than emotional. For another business to partake in a mutually beneficial trade, it must make analytical sense. What are the numbers? Where is the proof? Does this investment make sense financially? What is the ROI? All answers must be accounted for, but how? For decades, the beauty sector has harvested off educating their customers. With ingredients and unique patented formulas being showcased, their customers must understand the science to justify the product’s benefits as it integrates with their business goals. Here are some tactics the beauty industry has accomplished these initiatives:

Education through “live” streaming webinars, testimonial stories and case studies

Allowing real-life stories, case studies, and customer reviews to do your marketing’s heavy lifting reaps positive numbers and data.  Furthermore, buyers want to know more about the ingredients used in products and what problems the brand can solve for them. This is why “live” streaming is important so that customers can ask questions about these products during these “live” sessions.


Big Data/ Product and industry insights

What new ways products are being used and reused creatively in the industry? What new beauty techniques and hack ideas are cyber-floating across the customers? Taking a deep-dive into product research and recent trends should be the focus. All B2B buyers and beauty buyers are driven by these types of insights and analysis. Through education, research, and real-life testimonials, logical buying decisions can be made faster and easier with clarity. Just think about the last time you’ve purchased a high-end face moisturizer or a SaaS subscription for your business. How much research, education and testimonials did you require before you took the giant leap and purchased?

How are these creative strategies being shared?

Marketing strategies are only as good as the number of people they intended to reach. They’ve been advertising across multiple digital channels with re-targeting and remarketing strategies. Furthermore, having a content strategy is vital and must be delivered in various forms to accommodate the beauty industry’s buyers preferred digestion method of educational insights. Here are some digital channels the beauty industry leveraged toward their B2B marketing strategies:

Social media

Social Media sparks engagement and connections. It’s the primary home of many conversations between buyers and customers (for example, testimonials and product reviews). By levering your social channels & creating the your best content marketing strategy, you’ll be able to drive the intended messages to your intended target audiences. An example is Fenty Beauty’s launch in 2017 with a 100% digital campaign via Instagram, they’ve continued to leverage the same approach across digital channels such as YouTube for tutorials and other engaging content.


Blogs and Vlogs

At the start of 2020, most distributors set to exhibit in trade shows have created engaging websites, with branded in-house blogs and vlogs as strategic communication channels. Creating “live” new product tutorials, virtual demonstrations, and how-to blog posts, the beauty industry was able to keep its edge during a declining economy. Reaching out to businesses owned by beauty influencers to promote and illustrate new product lines have replaced the previous need to use “in-person” retail store demonstration.

Virtual events

Webinars and virtual events have always been vital in other industries during the pandemic year. Nevertheless, the beauty industry thrived on in-person connection – not just for the products but also for networking opportunities. Fortunately, there have been many virtual events with significant influencers like Taraji P. Henson and Hung Vanngo, who did Allure’s virtual events this past September.

One thing’s for sure, the beauty industry has created the “new normal” for how we educate, learn and sell beauty products today. If there was a brand who does not use social media, content influencers, or virtual events to sell their products, chances are we have not heard of them. Welcome to the new way B2B does digital marketing for the beauty industry in 2021!